Best Strategies in Affiliate Marketing

Top 3 Best Strategies in Affiliate Marketing

I think there are three best strategies to becoming a good affiliate marketer. Obviously the best is to implement these three strategies in everything you do as an affiliate marketer.

  1. Be Relevant
  2. Add Value
  3. Funnelize

Be Relevant in Affiliate Marketing

There are tons of books, videos and blogs out there about affiliate marketing. And I guess what it mainly boils down to is, being relevant. Your content should of course reflect the Niche market your pursuing, and be relevant to that subject. So should your affiliate ads and links be relevant to the subject matter.

If you have become an affiliate to let´s say a big player like Amazon.com, then there are tons of niches you could pursue. Best practice is to target the niche you´ve chosen with targeted affiliate material that is relevant to this niche. If you e.g. have an niche site about the best movies ever made, you could very well incorporate in this site affiliate ads about TV´s, DVDs, Games and Books etc… And you would be less succesful advertising the newest coffee brand or HP Printer.

You can be slightly off relevancy, it hasn´t have to be exactly to the point. Because there are surely a lot of people who visit your site that are also interested in relating markets and products. A person who visits a site about the best movies ever made, is more likely to buy a big ultra hd TV to watch all his favorite movie DVDs on.

Add Value in Affiliate Marketing

Besides being relevant, your content better add Value for your visitors. Visitors aren´t all that stupid, and they will quickly see through your website if it is overdone with affiliate ads and links. And it ultimately doesn´t give them a sense of added value.

Added Value can be anything from summarizing lists, great videos, tutorials, how to´s, comparison pages, contests and so on and on… Ultimately you do not want your visitor to have a bad experience on your site, and never come back. A bonus for this added value is that it is very shareable. So don´t forget to make your content socialy sharable. So it attracts links, likes and plusses as well.

Funnelize to convert better

With Funnelize I mean setting up your website in such a manner that the visitor is gradually motioned to these parts of your website where you can monetize his natural interest. This somewhat obscured natural path to a conversion is called a Funnel. The best ending of this Funnel should always be an affiliate conversion.

You do this by not banging the affiliate links and ads in his or her face, but rather showing these ads as a solution to his questions regarding your niche.  Your visitor is desparately looking for the best cup of coffe there is and here you are with your coffee niche site telling him exactly through a great product review which coffeebrand is best and where to buy it.

If you look at Affiliate marketing in this way, it isn´t all that negative anymore and you can actually help a person find what he is looking for. So it is much more a case of you being the online salesman or agent for your affiliate merchant. If you handle in this manner you are also much less likely to break the rules and webmaster guidelines of Google.

Robert Wiebenga

All Sizes of Adsense Ad Blocks

All formats of Adsense display Ad Blocks

 

There are different sizes for the display Ad Blocks which you can use on your site. I will summarize the sizes below. I also added full size templates to give you a good idea of the sizes.

Sizes of Horizontal Ad Blocks

728×90 px Leaderboard

728x90 px size leaderboard ad adsense
728×90 px size leaderboard ad adsense

320×100 px Big Banner for Mobile

320x100 px size large banner for mobile ad adsense
320×100 px size large banner for mobile ad adsense

970×250 px Billboard

970x250 px size billboard ad adsense
970×250 px size billboard ad adsense

970×90 px Big leaderboard

970x90 px size large leaderboard ad adsense
970×90 px size large leaderboard ad adsense

468×60 px Banner

468x60 px size banner ad adsense
468×60 px size banner ad adsense

320×50 px Mobile Banner

320x50 px size mobile banner ad adsense
320×50 px size mobile banner ad adsense

234×60 px Small Banner

234x60 px size small banner ad adsense
234×60 px size small banner ad adsense

 

Sizes of Vertical Ad Blocks

300×600 px Big Skyscraper

300x600 px size large skyscraper ad adsense
300×600 px size large skyscraper ad adsense

300×1050 px Portrait

300x1050 px size portrait ad adsense
300×1050 px size portrait ad adsense

160×600 px Wide Skyscraper

160x600 px size medium skyscraper ad adsense
160×600 px size medium skyscraper ad adsense

120×600 px Skyscraper

120x600 px size skyscraper ad adsense
120×600 px size skyscraper ad adsense

120×140 px Vertical Skyscraper

120x140 px size vertical skyscraper ad adsense
120×140 px size vertical skyscraper ad adsense

 

Sizes of Rectangle Ad Blocks

336×280 px Large Rectangle

336x280 px size large rectangle ad adsense
336×280 px size large rectangle ad adsense

300×250 px Medium Rectangle

300x250 px size medium rectangle ad adsense
300×250 px size medium rectangle ad adsense

250×250 px Square

250x250 px size square ad adsense
250×250 px size square ad adsense

200×200 px Small Square

200x200 px size small square ad adsense
200×200 px size small square ad adsense

180×150 px Small Rectangle

180x150 px size small rectangle ad adsense
180×150 px size small rectangle ad adsense

125×125 px Button

125x125 px size button ad adsense
125×125 px size button ad adsense

 

Responsive Ad Blocks

The Responsive ad adapts to the size of the screen, it can have any of the above ad sizes.

 

Custome Sized Ad Blocks

You can also state custome sizes for your ad blocks. It however isn’t recommended, as there will probably not be many advertisers who want to advertise in these formats. it would probably be better to use responsive ads for deviant ad spaces.

 

Sizes of Link Blocks

Apart from display Ads you could also show Link Blocks on your website. These Blocks also have different sizes. I state them below:

728×15 px Horizontal Large

728x15 px size horizontal large link block adsense
728×15 px size horizontal large link block adsense

468×15 px Horizontal Medium large

468x15 px size horizontal medium large link block adsense
468×15 px size horizontal medium large link block adsense

200×90 px Vertical Extra Large

200x90 px size vertical extra large link block adsense
200×90 px size vertical extra large link block adsense

180×90 px Vertical Large

180x90 px size vertical large link block adsense
180×90 px size vertical large link block adsense

160×90 px Vertical Medium Large

160x90 px size vertical medium large link block adsense
160×90 px size vertical medium large link block adsense

120×90 px Vertical Small

120x90 px size vertical small link block adsense
120×90 px size vertical small link block adsense

 

Guidelines for showing display Ads on one webpage

In short you are allowed to put three different Display ads on one webpage at a time and furthermore you are allowed to have 3 different link blocks and a search box on the same webpage. That is of course maximum and not Always recommended. For all details and guidelines visit the Google Support pages for Adsense.

 

Best of Luck

Robert Wiebenga

 

 

 

Great Article on Search Engine Optimization

Search Engine Optimization by seo-resq

My name is Robert Wiebenga. I’m a dutch SEO and fonder of seo-resq and sea-resq. I have put out some Search Engine Optimization blog articles on Blogger and for now i would like to refer you to that Blog for my Article on SEO in general and a blog on the TITLE meta tag.

The five Pillars of SEO is a simple explanation what SEO is and how it can help you with your sites ranking.

The post on the TITLE meta tag shows you why it is important and how to use it to your advantage.

Have a good one, and I’ll be back with more.

 

Robert Wiebenga